1. How would you estimate the total market potential for Snork-All? What kind of historical data might help with this project? 2. How would you

1. How would you estimate the total market potential for Snork-All? What kind of historical data might help with this project?

2. How would you estimate GC’s sales potential for Snork-All? Who from GC should be involved in developing the sales estimate?

3. What type of forecasting methods might work best in developing a sales forecast for Snork-All?

4. What would you recommend that Maiko do now? What other information could be used to help develop a better sales forecast for Snork All