1 Identify and discuss similarities and differences between a consumer market and business market. 2) Identify the specific components of a market segmentation strategy and discuss the strategic and e

1 Identify and discuss similarities and differences between a consumer market and business market.

2) Identify the specific components of a market segmentation strategy and discuss the strategic and economic importance of each component.

3) List the major elements of a sales force program and describe the purpose of a sales force program.

4) Describe the basic steps of selling models.

5) Discuss the process and economic importance of a customer relationship management (CRM) program.