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QUESTION

1) IDENTIFY THE INTENSITY OF MARKET COVERAGE FOR EACH OF THE FOLLOWING PRODUCTS:

1)   IDENTIFY THE INTENSITY OF MARKET COVERAGE FOR EACH OF THE FOLLOWING PRODUCTS:

a)    Potato chips                                            __________

b)   Gucci handbags                                      __________

c)    Large-screen televisions                                __________

d)   Rolex watches                                                __________

e)    Clinique cosmetics                                        __________

f)    Bottled flavored water                                   __________

g)   Range Rover vehicles                                    __________

h)   Stereo systems                                               __________

i)     Levi jeans                                               __________

j)     Apple personal computers                             __________

k)   Gasoline                                           __________

l)     Cannondale bicycles                                      __________

m)  Jaguar automobiles                                        __________

n)   Nintendo video games                                   __________

Reebok shoes                         

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