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1. In general, why should multiple business functions (e.g., operations, marketing, etc.) be involved in product innovation? 3. What potential downsides do you see in involving multiple business fu
1. In general, why should multiple business functions (e.g., operations, marketing, etc.) be involved in product innovation?
3. What potential downsides do you see in involving multiple business functions in products/service innovation? Describe at least two.
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