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1. Jill is an interior designer who wants to use a photosharing site to show off her achievements; which site is
1. Jill is an interior designer who wants to use a photosharing site to show off her achievements; which site is
best designed to do that?
Squidoo
2. The CEO for Simply Superb Coffee is having trouble coming up with the content marketing for her brand. She's going to try using sticky notes with key phrases and drawings to produce a _________.
written article
movie
freelancer
storyboard
3. Pizza Hut's platform for social media should be integrated with their website.
True
False
4. The CMO for Dan's Doggie Treats is working on developing a ton of new content marketing. He is going to dump it into a variety of media channels then measure the outcomes. This is an excellent first step in putting the content marketing plan into action.
True
False
5. Bob's burgers understands that to get pre-qualified traffic on his website he needs to optimize his website around the key phrases his audience uses in searching online. To get this done he leverages _______ using the key phrases.
marketing strategy
business plan
social media
commercials
6. Robbie's produce stand is overflowing with blueberries this summer. She needs to sell them quickly otherwise they will spoil. Since she is a local business her SEO strategy should focus on
blueberries
location
farmer's markets
All of the above
7. According to iProspect, a natural search receives _______% more traffic than a paid search and the conversion rate is ________% higher than pay-per-click paid searches.
3, 25
30, 250
25, 3
250, 30
8. Lilly lou's children's clothing boutique measures their site performance through _________ on their website.
conversion rate
ROI
Traffic Volume
all of the above
9. Lou's Pizza Parlor is updating their website and want to know more about their website audience. They should use Google Analytics look at
location of user
how long people are on each page
where traffic comes from
all of the above
10. Organic search is at the top of the content promotion list.
True
False
