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QUESTION

1.Many non-profit organizations such as universities, churches, government agencies, and

1.      Many non-profit organizations such as universities, churches, government agencies, and

charities are using market techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise?

2.      Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.

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