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1. Of all the potential sponsors for this Chinese sitcom, why do you think Clinique and Sony invested in the Sufei's Diary series?
1. Of all the potential sponsors for this Chinese sitcom, why do you think Clinique and Sony invested in the Sufei’s Diary series? 2. Synthesize the personality and lifestyle of the men used in Jaguar’s product placement campaign with Jaguar’s branding strategy. 3. Explain how Jaguar XK is gaining awareness, interest, and even trial through this arrangement. 4. What, if any, risks or limitations are associated with these innovative promotional efforts made by Clinique, Sony, and Jaguar?