1. Pick two companies with different branding strategies (i.e., corporate parent brands versus distinct products brand). Why do you think they are

1. Pick two companies with different branding strategies (i.e., corporate parent brands versus distinct products brand). Why do you think they are using different branding approaches?

Brand is the life blood of the business. It is the statement of company reputation, policy andvalues. Branding if clubbed with right positioning strategy creates an indelible impression which...