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1) Read the article "A history of schools of marketing thought" which can be found at http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.842.9130&rep=rep1&type=pdf i) Prepare a 4-6 page s
1) Read the article "A history of schools of marketing thought" which can be found at http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.842.9130&rep=rep1&type=pdf
i) Prepare a 4-6 page synopsis of the article.
2) Consider the three key forces (technology, globalization, and social responsibility) driving the new marketing realities.
i) How are they likely to change in the future?
ii) What other trends or forces might affect marketing?
3) How would you describe the schools of ethical thought? (300 words)
4) Read The CEO of Starbucks and the Practice of Ethical Leadership and complete the questions at the end of the case study (300 words)
