1. The objective of targeting is to?

1. The objective of targeting is to?

a. divide the market into different groups of consumers

b. evaluate the attractiveness of marketing to different groups of consumers

c. develop promotions that will appeal to a particular group of consumers.

d. Use the 4 Ps to appeal to a group of consumers

e. None of the above. 

2. Segmenting a market based on the frequency of product usage is known as?

a. demographic segmentation

b. geographic segmentation

c. psychographic segmentation

d. behavioral segmentation

3. When developing a position for a product it is important to?

a. establish a single position for all the segments.

b. establish a single position for all the segments you are targeting.

c. establish separate positions for each of the segments you are targeting.

d. establish separate positions for each consume within the segment you are targeting.

4. For a given advertising budget, if you decide to increase the frequency of the ad you are running, then the reach of the ad must?

a. also increase

b. decrease

c. stay the same

d. doesn't matter, one is independent of the other

e. doesn't matter, if you have frequency you don't need reach.