1. The student needs to demonstrate that the use of statistical data to interpret market trends and developments. For a specific organization you must: Develop a research plan that will enable you to

1. The student needs to demonstrate that the use of statistical data to interpret market trends and developments. For a specific organization you must: Develop a research plan that will enable you to gather both quantitative and qualitative data about internal and external conditions that affect the market and your organization's product/ service positioning within the market.