1. There have been several attempts to explain Marvel’s success via competitive strategy butthey fall flat: competitive strategy, with this specific case, neither predicts nor explains theoutcome. W

1. There have been several attempts to explain Marvel’s success via competitive strategy but

they fall flat: competitive strategy, with this specific case, neither predicts nor explains the

outcome. Why?

2. If Marvel had spent more to hire top-tier movie stars, well-known directors, and moved

forward the Hollywood Way, would the movies have performed better?

3. Why do or don’t you think Marvel broke the value/cost trade-off?

4. Explain the difference between value extraction and value innovation as well as the long-

term financial impact of each.