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1. Use the Internet and the attachment below to research the marketing strategy history of the Eastman Kodak Company. Examine the main reasons behind...
1. Use the Internet and the attachment below to research the marketing strategy history of the Eastman Kodak Company. Examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodak’s reinvention attempts. Support your position with two (2) examples of Kodak’s success or failure in its efforts.2. Assess the importance of a company’s ability to understand its customers when creating its marketing strategy. Determine the degree to which this understanding factors into distribution strategies for its products and services. Provide a rationale for your response.
