1. What are the three categories of evaluation tools that can be used to evaluate IMC systems? 2. What common IMC objectives are matched with methods...

1. What are the three categories of evaluation tools that can be used to evaluate IMC systems?

2. What common IMC objectives are matched with methods of evaluation?

3. What are message evaluations?

4. What is advertising tracking research? What does it help the marketing team assess?

5. Describe the use of portfolio tests and theater tests in copytesting programs.

6. What is a warmth monitor? What does it measure?