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1) What is the difference between mass marketing and differentiated marketing?2) With the
1) What is the difference between mass marketing and differentiated marketing?
2) With the
current movement towards consumers having more power in the marketplace, can old-fashioned, traditional segmentation strategies work?
3) What are the problems and challenges facing organizations with segmentation strategy?
4) Can small businesses utilize the concepts of segmentation, or simply stick to a niche segmentation approach?
5) How does consumer behavioral decision making process relate to a particular segmentation or targeting strategy?