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QUESTION
1. what is the main objective of the article? 2. Explain your understanding of new product drivers discussed in the article. 3. Based on your knowledge of NPD, do you think those factors are relevant
1. what is the main objective of the article?
2. Explain your understanding of new product drivers discussed in the article.
3. Based on your knowledge of NPD, do you think those factors are relevant in NPD process?
