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QUESTION
1. What is unrelated and related diversification? Discuss and provide a specific example or how Starbucks has or can be diversified into a one related and one unrelated business? 2. Which strate
1. What is unrelated and related diversification? Discuss and provide a specific example or how Starbucks has or can be diversified into a one related and one unrelated business?
2. Which strategic option is Starbucks using to compete in international markets? Provide two specific comments from the case that demonstrates the importance of international business to Starbuck’s success strategy?
