1. What will really change the textile industry to adopt more sustainable solutions? What influence do brands have over global supply chains? What

1.

What will really change the textile industry to adopt more sustainable

solutions? What influence do brands have over global supply chains? What role do

consumers have? How can a relatively small company like Patagonia move massive

companies like DuPont/Chemours? How can it move the entire ecosystem away from

environmentally damaging practices?

2.

In what instances have Patagonia attempted to transform its supply chain and

the broader industry but did not succeed? Why do you think the company failed?