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1. You read the article by Levitt and expressed your opinion on it. However, Kashani's article on the "Beware the Pitfalls of Global Marketing?
1. You read the article by Levitt and expressed your opinion on it. However, Kashani's article on the "Beware the Pitfalls of Global Marketing?" articulates different perspectives on global marketing (10 pts).
a) Summarize Kashani's article in detail. In your summary be sure to identify and explain in detail the five propositions he articulates on the "Pitfalls of Global Marketing?"
b) What are Kashani's contentions? Do you agree or disagree? Why or why not?
c) In your opinion, are there any other pitfalls of global marketing that you can identify? Why or why not? (You may conduct additional research and use external sources of information to explain your answer, but be sure to cite all your sources)
