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10. The service characteristics of freights movements are considered by some shippers to be as important as or more important than the freight rate.

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10. The service characteristics of freightsmovements are considered by some shippersto be as important as or more important thanthe freight rate. Discuss the various servicecharacteristics for freight demand. Do youagree with the statement that they may be asimportant as or even more important than thefreight rate? Why or why not.
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