12 basic questions

Please answer the following questions using the case and other sources.  Place your answer directly under each respective question and clearly separate out sub questions and sub answers.

Q1: What are 2 global implications if a natural disaster were to wipe out a continent's coffee production?  Number these 1 and 2 and state why you selected your choices. (2)

Q2: Perform a SWOT analysis for Transcend Coffee and come up with 2 items for each area of the SWOT.  Please create this into a tabular grid.  (8)

Q3: If you were to start a coffee shop would you use Arabica beans and Robusta beans? Why? (1)

Q4: What is fair trade as it pertains to this case? (1)

Q5: What is direct trade is it pertains to this case? (1)

Q6: What are 4 advantages of fair trade from this case? (4)

Q7: What are 4 disadvantages of fair trade from this case? (4)

Q8: What are 3 advantages of direct trade from this case? (3)

Q9: What are 3 disadvantages of direct trade from this case? (3)

Q10: If you were to start a coffee shop would you pick fair trade or direct trade for your business model?  Why? (1)

Q11: How else does Transcend coffee currently earn revenue? Provide your source (1)

Q12: Based on Mark’s options, which one should he do?  Why? (1)