12 slides Presentation on Industry, Market, and Competitive Analysis Your presentation needs to include the following: 1. Define the problem 2. Persona (use a template) - You can find i

12 slides Presentation on Industry, Market, and Competitive Analysis  

    Your presentation needs to include the following:

    1. Define the problem

    2. Persona (use a template) - You can find info. related to Persona Template 

    3. Value Proposition Canvas - What are the jobs to be done? Emotion, social and functional jobs.

    4. The competitive Landscape should include the 3 models. See Attachment

Competitive Landscape

Mapping your competitive landscape is an important part of validating your market and refining your positioning statement. Knowing your competitors is also helpful when looking at adjacent markets, and helps you confirm your bowling pin strategy.

The competitive landscape brings together your understanding of the market. It gives you tools to understand

• how you compare to the market, and
• what elements about your business will allow you to succeed in the market.

You'll need to have completed: Discovering Your Customer, Market Type, and Positioning Statement to ensure that you have the most information as you can towards your Market Positioning.