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13. In designing its marketing channel, Chairs for Every Occasion has moved from a make-and-sell view of its business, which focused on productive

13. In designing its marketing channel, Chairs for Every Occasion has moved from a make-and-sell view of its business, which focused on productive inputs and factory capacity as a starting point for marketing planning, to a sense-and respond view, which begins instead with the needs of target customers. With this new view, Chairs for Every be Occasion is developing its ________.A) supply chainB) wholesaler chainC) demand chainD) logisticsE) vertical marketing system

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