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QUESTION

16. The text discusses five dimensions of public opinion. Which one of the following does NOT belong on the list?

16.    The text discusses five dimensions of public opinion. Which one of the following does NOT belong on the list?

A.  Direction                                          D.  Informational support

B.  Intensity                                           E.   Agreement

C.  Stability

17.    Which of the following is NOT a useful concept in public relations programs?

A.  “Target” public                                 D.  “Latent” public

B.  “Strategic” public                             E.   “Active” public

C.  “General” public

18.    Which of the following is NOT a variable in Grunig’s situational theory of publics?

A.  Problem recognition                         D.  Level of involvement

B.  Constraint recognition                     E.   Information seeking

C.  Cognitive organization

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