2 Part marketing assignment

Pt 1

Based on your research, and after reading the unit lesson, create a strengths, weaknesses, opportunities, and threats (SWOT) analysis for the company you chose to research for this assignment. Please note the importance of picking a MBA 5101, Strategic Management and Business Policy 3 company with enough information and sources to support your analysis. Your chosen company can be used throughout the assignments in this course, with the exception of the case study in Unit VII, or you may choose different companies. These assignments allow for a truly comprehensive business analysis, similar to what you would conduct when working for a major company. Your analysis must identify the company’s strengths, weaknesses, opportunities, and threats. Use Microsoft Word and create four sections for your paper using the SWOT categories as your headings. Additional headers, such as an introduction, company background, and conclusion, are acceptable. Add a title page and references page. Each SWOT category should have approximately 200-300 words describing the issues and the company's strategic philosophy that fall within that area. The total length should be at least three pages. The opportunities and threats should each have at least ten items identified. Click here for a template for this assignment. Format your SWOT Analysis using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism. The title and reference page do not count towards the minimum page requirements. 

Pt 2

This essay is a short introduction to the importance of the triple bottom line. Based on your research, and after creating the SWOT analysis for the company of your choice, respond to the questions below.  What are the three frameworks of the triple bottom line?  What does the triple bottom line mean for a company?  How does your company specifically address the triple bottom line? Your essay should be at least two pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length. To complete this assignment, a minimum of two reputable sources must be used, cited, and referenced. Use APA style guidelines. Information about accessing the grading rubric for this assignment is provided below.