250 words What is the Industry in which you have identified the problem? Provide details on the product/brand related to the industry. Why did you choose this industry?What is the Marketing Problem?

250 words

 What is the Industry in which you have identified the problem? Provide details on the product/brand related to the industry. Why did you choose this industry?

What is the Marketing Problem? Is this problem related to Product, Price, Place, Promotion, or a combination of 4 P's? The marketing problem needs to be significant. Give specifics in the problem statement. Use information from Chapter 2 and cite page numbers where you refer to characteristics of the problem.

 Would you classify this problem as best solved by Exploratory, Descriptive or Causal Research? Why ?

How will you know you have been successful in solving the problem?