3-34. What type of research did those leading Modify Watches conduct when completing a product/service feasibility analysis and what additional

3-34. What type of research did those leading Modify Watches conduct when completing a product/service feasibility analysis and what additional research might the founders have pursued when assessing the feasibility of their firm's product? 3-35. What target market is Modify Watches seeking to serve and how attractive is that market? 3-36. What evidence can you provide from the case to support the view that Schwartz is very interested in understanding customers' reactions to Modify's products? 3-37. If you were asked to complete an organizational analysis of Modify, what conclusions would you reach regarding the firm's management prowess and resource sufficiency at the time the firm launched and immediately thereafter?