3 pg essay

The purpose of this essay is for you to describe the relationship between the client and the advertising agency as well as to describe the process of advertising design. Compiling effective advertising campaigns involves a partnership between the advertising agency and the company (the client). Through this partnership, advertisements are designed with the goal of reaching the target market in the most effective manner. Compose a three-page, double-spaced essay by addressing the following points:

·         Describe how an advertising agency develops a relationship with a client. Why is this important?

·         Explain how the creative team within an advertising agency utilizes “appeals” and message strategies in the process of designing an advertising campaign.

Include an introduction, a clear discussion that demonstrates critical thinking, and a conclusion. Be sure to proofread your work for its organization and proper writing mechanics. Use APA style to format your essay.

Text

Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications (7th ed.). Upper Saddle River, NJ: Pearson