3 Task in

Task 1

For a selected organisation, identify primary and secondary sources of data concerning costing, pricing and investment decision- making techniques. Use business presentation tools to construct a presentation to communicate your data, results and conclusions to an appropriate audience

-          Choose and plan appropriate survey methods, sampling techniques and questionnaires and collect and collate data

-          Explain how appropriate accounting techniques support effective decision-making, including pricing and investment decisions. In so doing, you should explain budgets, calculation of unit costs, selected investment appraisal techniques and identify the sources of finance available to a business.

Word Count:Task 1      Presentation, with notes and of 20 slides/equivalent maximum

Task 2

For your selected organisation, use financial and management accounting techniques to explain, record and interpret financial data, financial statements and preparation of budgets. Your response should feature:

-          Comparison of different types of financial statements and their appropriateness for different types of business.

-          Explanation and application of management accounting techniques to classify and calculate costs; to prepare budgets for your selected organisation. In your response, you should:

§ classify different types of cost

§ use different costing methods for your calculations

§ select appropriate budget methods for preparation of a budget

Task 3

For a selected organisation

-          Explain the elements of the marketing concept and processes, and their relation to the costs and benefits of its marketing orientation.

-          Propose segmentation, targeting and positioning criteria for its products and/or services in response to existing marketing problems/issues. (For example: how would 2 major retail organisations such as Tesco or Marks and Spencer respond to their current problems?)

-          Differentiate between the marketing mix and the extended marketing mix, and explain the role of the marketing mix in sustaining competitive advantage.

Word Count

Task 2, 3  2500 words across both tasks