3. What should Perez do? Cola Wars Continue: Coke and Pepsi in 2006 706-447 Study Questions 1. Why, historically, has the soft drink industry been so...

3. What should Perez do? Cola Wars Continue: Coke and Pepsi in 2006 706-447 Study Questions 1. Why, historically, has the soft drink industry been so profitable? 2. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different? 3. How has the competition between Coke and Pepsi affected the industrys profits?