4-5 PAGE MARKETING PAPER DUE TOMORROW 8/20

I had to do a previous paper as an intro to the final paper. See attached.

The Final Project is a culmination of what you have learned in the course in that it is will include many of the concepts we have studied. This includes an analysis in the form of a paper to be posted on Week  7's discussion board.

For your Final Project, do a paper on the company Yelp based on their Internet marketing and do a marketing analysis. You should also incorporate an analysis that describes their "number-one" competitor and a comparison of the two companies. You need to use the concepts for Internet marketing analysis we learned throughout the course. BE SURE TO USE AT LEAST 10 KEY TERMS AS PART OF YOUR ANALYSIS (PAPER) AND POWERPOINT SLIDES.Your analysis should be at least 4-5 pages in length, and in APA format.