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4. Which of the following product or service categories will most likely receive less attention by Baby Boomers than by other age cohorts?
4. Which of the following product or service categories will most likely receive less attention by Baby Boomers than by other age cohorts?A. being connected through electronic mediaB. foodC. apparel D. household furnishingsPoint Value: 1 5. "They don't make them like they used to," "Products are getting shoddier and shoddier," and "We are experiencing a decline in the quality of life" are all examples of statements used on a(n) ________ scale. A. ageB. culturalC. lifestyleD. nostalgiaPoint Value: 1 6. If a researcher were to use gerontographics to segment an elderly market, the two primary variables that would be used would be physical well-being and ________.A. amount of savingB. place of residenceC. social conditions (such as becoming a grandparent or loosing a spouse)D. status of retirement
Which of the following product or service categories will most likely receive less attention byBaby Boomers than by other age cohorts? A. being connected through electronic mediaB. foodC....