5-7 pages essay dealing with “Principles of PR and its role in society”PART I   •  Identify TYPE or FUNCTION of PR you find the most interesting•  Why is it interesting to you?•  This s

5-7 pages essay dealing with “Principles of PR and its role in society”

PART I   

•  Identify TYPE or FUNCTION of PR you find the most interesting

•  Why is it interesting to you?

•  This section 2-3 pages

PART II

•  Find an article from a scholarly PR journal (2010-present)

•  Article must deal with the specific Type or Function of PR you found interesting

•  Detail how and/or what significance the article added to the “Field of PR”

•  Detail how and /or what significance the article added to “Your specific focus”

•  Add your professional opinion/assessment of the article

•  Article helpful? In what way? If not, why not? Was the article well written? Would you recommend the article to other practitioners/academics? If so, why?       

•  This section 3-4 pages

•   TOTAL 5-7 pages

Remember you must turn in a photocopy of the journal article stapled to the back of your report.