6-2 Blog: Marketing Perspective In this assignment, you will assess the use of marketing perspective and its impact on relationships. After reviewing this 60 Minutes transcript, write a blog post discussing whether you follow any influencers. Then respo

6-2 Blog: Marketing Perspective

In this assignment, you will assess the use of marketing perspective and its impact on relationships. After reviewing this 60 Minutes transcript, write a blog post discussing whether you follow any influencers. Then respond to the following questions:

• What do you notice about this type of marketing?
• What strategies are they employing?
• What role do these influencers play in marketing?
• How does the use of marketing perspective impact the relationship between the company and consumer?

Note: You will use either WordPress or Blogger to create the blog posts for this course, and you will submit a link to your blog here. Select "Write Submission" to access the assignment text box. 

http://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/