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8/30/2014 McDonald's Faces 'Millennial' Challenge - WSJ Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order...
Individual Case Assignment IDue
September 4 at 11:30 AMStarts Aug 31, 2015 8:00 AM Ends Sep 4, 2015 11:30 AM
After reading the attached WSJ article, please address the following questions:
QUESTIONS: 1. Why is it that you are probably not eating at McDonald's? How would you define the 'Millennial' Challenge?2. For your generation, what is the main problem with McDonald's? Are you tired of hamburgers generally? Or are you just tired of hamburgers at McDonald's?3. Beyond just your own impression, what FACTS are cited in the article about the competitive position of McDonald's? Which of these facts does McDonald's most need to focus on?4. In terms of the organizational life cycle, is McDonald's now starting to decline? Or is this setback just a dip in a much more open-ended process?
