a)Briefly outline what are each of the below statistical concepts, methods, techniques and reporting formats

a)   Briefly outline what are each of the below statistical concepts, methods, techniques and reporting formats

commonly used in marketing below:

conversion rate of leads to sales

, measures of central tendency, measures of dispersion nature and degree of relationship between, net response rate, normal distribution probability curve sampling, speed of response curve, recency or frequency grids, lifetime value of customers, net present value of customers