A company has budgeted a maximum of $600,000 for advertising a certain product nationally. Each minute of te levision time costs $60,000 and each one...

A company has budgeted a maximum of $600,000 for advertising a certain product nationally.

Each minute of te

levision time costs $60,000 and each one

-

page newspaper ad costs $15,000. Each

television ad is expected to be viewed by 15 million viewers, and each newspaper ad is expected to be

seen by 3 million readers. The company’s market research department advises

the company to use at most

90% of the advertising budget on television ads. How should the advertising budget be allocated to

maximize the total audience