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QUESTION
A company's marketing strategy can be customer-oriented (i., strategy designed by examining primarily customer needs) or competitor-oriented (i.,...
2. A company’s marketing strategy can be customer-oriented (i.e., strategy designed by examining primarily customer needs) or competitor-oriented (i.e., strategy based on competitors’ actions). In reality, companies do both. For the following scenarios, identify which strategies to emphasize and why. 1.
