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QUESTION

A company that interacts with its customers to get product ideas should: focus solely on its lead users. prohibit customers from innovating products...

A company that interacts with its customers to get product ideas should:​

  • ​focus solely on its lead users.
  • ​prohibit customers from innovating products without its consent.
  • ​engage the right customers in the right way.
  • ​allow all its customers to participate in the product-design process.
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