A company that interacts with its customers to get product ideas should: Select the correct answer engage the right customers in the right way.

A company that interacts with its customers to get product ideas should:

Select the correct answer

1. engage the right customers in the right way.
2. prohibit customers from innovating products without its consent.
3. focus solely on its lead users.
4. allow all its customers to participate in the product-design process.