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QUESTION
A company that manufactures soaps could not sell its products despite spending a good amount on advertisements. therefore, management decided to use the concept of direct marketing. they thought of ap
A company that manufactures soaps could not sell its products despite spending a good amount on advertisements. therefore, management decided to use the concept of direct marketing. they thought of appointing a large number of salespersons who would do door-to-door selling of the product. this is an example of a strategic:
