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A consumer product company finds that its brand of laundry detergent is losing market share , so it decides that it needs to freshen the product ....
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The question is in the picture, please provide the answer with necessary steps. Thank you.
A consumer product company finds that its brand of laundry detergent is losing market share , soit decides that it needs to freshen the product . One strategy is to maintain the current detergentformula but to repackage the product . The other strategy involves a complete reformulation ofhe product in a way that will appeal to environmentally conscious consumers . The company willpursue one strategy or the other but not both . Cash flows from each proposal appear below , andhe company discounts cash flows at 13%YearRepackageReformulate- 53090 000$25 090. 090andes The as were sees more seems2 000.00010 00.0001. 250.0009 090 000500.0007.100. 000250.0004 00.000250.0003 500.00a Rank these investments based on theira Draw NPV profiles for the two projectsNPVSon the same set of axes and discussb Rank these investments based on thethese profilesRRS. Do these investment rankings yieldC Rank these investments based on theirmixed signals ?PIs