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QUESTION
A consumer's willingness to pay directly measures a. the cost of a good to the buyer. b. the extent to which advertising and other external forces have influenced the consumer's preferences. c. how mu
A consumer's willingness to pay directly measures
a. the cost of a good to the buyer.
b. the extent to which advertising and other external forces have influenced the consumer's preferences.
c. how much a buyer values a good.
d. consumer surplus.
