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QUESTION

a) Explain why the demand curve facing a perfectly competitive firm is assumed to be perfectly elastic (i.e.,

a) Explain why the demand curve facing a perfectly competitive firm is assumed to be perfectly elastic (i.e.,

horizontal at the going market price).

b) The manufacturer of high-quality flatbed scanners is trying to decide what price to set for its product. The costs of production and the demand for the product are assumed to be as follows:

TC = 500,000 + 0.85Q + 0.015Q 2 

Q = 14,166 - 16.6P

Determine the short-run profit-maximizing price.

c) Explain why the demand curve facing a monopolist is less elastic than one facing a firm that operates in a monopolistically competitive market (all other factors held constant).

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