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QUESTION

A firm should use undifferentiated marketing to promote its products when: Select the correct answer it wants to appeal to multiple market segments.

A firm should use undifferentiated marketing to promote its products when:​

Select the correct answer

  1. it wants to appeal to multiple market segments.
  2. it wants to customize its products for each consumer.
  3. the market shows several natural segments.
  4. all consumers have roughly the same wants and preferences.
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