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A manufacturer wants to introduce a new product family. The demand for the product family is somewhat predictable.
$100,000
(a) Calculate the EMVs for each of the three alternatives. For each alternative, please include at least one step of calculation and the correct answer for full credit.
(b) What is the EVwPI in this case? Please provide the formula, at least one step of calculation and the correct answer for full credit.
(c) How much would the manufacturer be willing to pay for a forecast that would accurately determine the demand level in the future? Hint: It is the EVPI. Please provide at least one step of calculation and the correct answer for full credit.
