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A market research firms conducts studies regarding the success of new products. The company is not always perfect in predicting the success.
A market research firms conducts studies regarding the success of new products. The company is
not always perfect in predicting the success. Suppose that there is a 50% chance that any new
product would be successful (and a 50% chance that it would fail). In the past, for all new
products that ultimately were successful, 80% were predicted to be successful (and the other
20% were inaccurately predicted to be failures). In addition, for all new products that were
ultimately failures, 70% were predicted to be failures (and the other 30% were inaccurately
predicted to be successes).
If the market research predicted that the product would be a success, what is the probability that
it would actually be a success? (6P)
a) 0.27
b) 0.73
c) 0.80
d) 0.24
e) 1.00