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A neurology group practice recently analyzed its level of patient referrals and referral sources.
A neurology group practice recently analyzed its level of patient referrals and referral
sources. This analysis showed that 60 percent of all referrals came from 35 percent of
the doctors who referred to the group. The remaining referrals came from the other 65
percent of the referral physicians. In examining this referral pattern, it also was revealed
that 20 percent of all the primary care physicians in the group's primary service area had
never sent a patient to the group for diagnosis or treatment. As the practice manager of
the group, you have been asked by the physicians to develop a marketing strategy to
deal with this information.
