A normal consumer bias which works to the ______________ of the BRAND PURCHASED is that, if the product "fails" (i.

A normal consumer bias which works to the ______________ of the BRAND PURCHASED is that, if the product "fails" (i.e., results in an unfavorable product-use experience), the consumer normally attributes the cause to _____________.

Advantage; the purchased brand of the product (situation)

Disadvantage; the purchased brand of the product (situation)

Advantage; his/her cleverness (personal attribution)

Disadvantage; his/her cleverness (personal attribution)

Disadvantage; a weakness in federal regulations