A smaller network carrier (hub and spoke airline) is considering expanding its product by adding a new route connecting its hub with the "fortress

A smaller network carrier (hub and spoke airline) is considering expanding its product by adding a new route connecting its hub with the “fortress hub” of a global network carrier (see Doganis sections 9.6 & 9.7). Choose any one of the topics from Baye/Prince Chapter 13 and discuss its applicability to the entry decision.

Penetration pricing strategy

When trying to make an entry into a new market, if a company has limitedresources, it can form strategic partnerships or alliances with othercompanies to form mutually beneficial relationships....